"People think what is thinkable; not what is true"

The commercial world spends vast amounts of money and time asking people why they do things, and then trying to fit in with what they are told in response. The reality for all of us is that few if any of our actions are based on simple logic that we can explain. Most of us are completely unaware of why we do almost anything at all. Yet we keep asking normal people "why" and assuming that they can tell us.

We learned as children that our parents had answers for everything - we asked them "why" and they fed us answers. Authority figures of all kinds also demanded to know of us as children why we wanted an ice-cream, why we were crying, why we did this or that or the other before we knew much about ourselves at all. We all learned to concoct satisfactory justifications for behaviour we had no chance of understanding at all! We constantly had to explain ourselves, when really the honest answer was "I simply have not idea whatsoever".

That is what happens when we are asked "why" as adults.

The very question presupposes that we know the causal explanation, absolutely and without doubt.

Science shows clearly that causal answers are as rare as legs on a fish. 'Why' makes people anxious especially when it relates to them, thier habits, lives, thoughts and behaviour. So they make up 'reasonable' answers or use off-the-shelf responses to make the worrying question go away - and the question remains unanswered and we satisfy ourselves with the shallow response.

The whole, sophisticated and satisfying answer to the question "why" can only emerge from inquiry - and inquiry must start with the answer "I don't know" followed by "let's find out together".

We at QS include everyone in inquiry processes. In our dynamic SuperGroups people discover from within them what motivates them, what makes them tick, how they come to behave the ways they do, what really matters and what doesn't. When they learn, they tell us through a variety of media we employ - and THEY LOVE IT! Look at the Breakthrough Zone Film on the RESULTS page and hear a few customer guests and clients from the past speaking about the experience of working with us.

Look at our testimonials from people with hard business decisions to make, careers to protect and results to deliver who clearly love this way of working. People love to learn about themselves. Until each of us gets a chance to go ferret around inside ourselves, we just get on with life accepting over simplified cliche answers about why we prefer this or reject that, what we really truly want, why we won't switch, our deepest needs, and what we are really up to in the project called 'life'.

For years people have told us secrets they didn't even know they had. These are gold dust to the marketeer. We at QS dare to dig deeper, analyse more thoroughly and then co-create breakthroughs to match the culture you have. Change then happens because of the things we will learn together - true learning changes thinking, which changes behaviour, which changes what and how you produce everything - we psychologists know this simple truth.

QuantumSteps use proven psychological tools to access the parts others ritually fail to reach - the truth behind the thinking and behaviour.

The Breakthrough Zone

The Breakthrough Zone works in a safe, facilitated environment, with customers’ real experiences enabling researcher, client and customer to access the secret, non-verbal and visceral factors surrounding decision-making.
Using a range of powerful non-verbal insight tools The Breakthrough Zone enables both client and customer to access and explore the intuitive decision-making processes normally out of bounds to traditional research methods.

Implementing effective brand development can only come about through relationships. Relationships, which are based on a sound psychological contract, are the key to QuantumSteps ability to deliver ‘authentic brand development.’ Using The Breakthrough Zone customers and clients work together in a collaborative co-creative environment to produce ideas that are authentic, relevant and deliverable.

The Business Thinking

Download The Business Thinking Presentation