QuantumSteps delivers Corporate Culture
as a conversation rather than a set of abstract principles. Our clients
don’t just get to hear what their
customers are saying, they get to listen to them. The result is that the insights
generated by QuantumSteps not only have longevity but the power to make better
brands and brands… better. But don’t take our word for it.
QuantumSteps at Work...
David Ogilvie
Lloyds International Retail Banking
"Creative, innovative, punchy, practical, challenging,
thought provoking, actionable and an extremely enjoyable experience to boot!
I'll be passionate about my advocacy for QuantumSteps wherever I go in my
professional life and I'll continue to tell anyone who will listen about
these amazing people and their simple and very powerful approach
to understanding and delivering for customers."
Megan Gordon
Lloyds International Retail Banking
"In my opinion QuantumSteps delivered above
and beyond all expectations in regards to both delivery of insights and management
of the overall SuperGroup process. From the initial outset of dealing Mac Andrews,
I have been constantly delighted with the professional service provided and always
impressed with stakeholder engagement, facilitation of attendees and presentation of
the debrief. The end-to-end process for the SuperGroups was an amazing journey which
I feel privileged to have been a part of and also know many of my colleagues feel the
same way. They turned sceptics into believers, delivered the wow factor in terms of
insights and became part of the team. As a person who had never experienced
QS SUperGroups previously, I would highly recommend all companies to undertake this
process; it will teach you something you don't know about you, your business
and your customers."
Peter Harding
Vice President GSK Consumer Healthcare
"QuantumSteps' insightful interpretation of global consumer
feedback has given us a unique understanding of our market place. This has
helped drive new strategic thinking and galvanise GSK around a common goal.
I cannot speak highly enough of their work."
Lois Schorah
Director of Consumer & Market Insight
Consumer Healthcare UK
"QuantumSteps' ability to put people at their ease
and get them to open up is remarkable. Working together as a team they have
helped us with repositioning and targeting work, and to unearth fresh insight
in the Oral Care and Sleep arenas. They have also kindly trained us on their
way of dealing with guests so that we can have deeper conversations with
those people who matter to us most - the buyers and users of our products."
James Gairdner
Marketing Manager - Performance
Coca-Cola Great Britain
"Unlike the traditional focus group, the supergroup
process allowed us and our target consumers to immerse ourselves in the business
challenge and then seek to develop consumer led solutions from this very
different perspective. The deep understanding and insight that was generated
have become the bedrock for our brand strategy across europe."
Michelle Mills-Porter
Director - ETHOS
February 25, 2009
“Mac is THE most insightful person I have ever met.
His understanding of human emotions and subsequent behaviour far surpasses
anyone else. In my simplistic language, Mac is "The people whisperer."
Caroline Storey
Strategic Projects Manager
Nutritional Healthcare
"QuantumSteps' approach proved invaluable to the
Ribena brand as a key element of our consumer research programme in product
innovation and development. It was of particular use at the very start of
a project, enabling us to explore a broad concept area and refine our thinking
ahead of full product and concept development.
A key advantage of the approach is the involvement of team members in the
sessions themselves, enabling true consumer closeness and understanding, and
an alignment with the resulting output. The day itself is both intense and
fascinating and a reminder of why you do what you do - the consumers are open
and honest and it forces you to become part of the outside world at a key time
of the project development.
I am always amazed and impressed at how truly actionable
the results are."
Andy Bolden
Media Director Consumer Healthcare Europe
GlaxoSmithKline
"The traditional method of tick box research will
never wrestle free insight. Insight has to be unlocked, discovered. The CSP
workshop showed us how to do this with some powerful yet simple techniques."
Tim E. Brooks
Consumer Healthcare Director
GlaxoSmithKline UK
"We have been working with QuantumSteps over the
past few years on a regular basis. Why? The simple answer is insight. Getting
closer to the consumer - understanding how they live their lives - is increasingly
a table-stake for brand marketing in a complex, fragmented and changing world.
We still do lots of more traditional research, testing and validating, but
if we want to get under the skin of an opportunity, or problem, we find that
starting a bit further away from the day job, our brands and categories can
really stimulate the creation of deeper, broader insight and this can have
potential for real differentiation. In truth, I didn't want to write this,
QS is better kept a secret!"
Harriet Whiting
Senior Brand Manager Aquafresh Innovation
Oral Care Marketing
GlaxoSmithKline
"Research has a formula, stimulus in, decision
out - or so I thought before being introduced to Mac Andrews. Perhaps some
brand marketers have forgotten that we are producing products and brands
for people, real people. To really understand our consumers we need to get
a little deeper into their heads and hearts and explore motivations beyond
even their own self-awareness. The Super Group work on Aquafresh opened up
the brand to us in a very different way for the first time. This understanding
and insight, at the heart of what makes our consumers tick, has made an invaluable
contribution to UK business and, in fact, the strategic direction of the
Aquafresh brand globally. Mac has been an inspirational person to work with
and I look forward to working with him in the future. "
Russell Pocock
GlaxoSmithKline Consumer Healthcare UK
"I believe we have insight that's potentially
dynamite in terms of how the brand connects with the consumer. I don't believe
we would have reached this depth of understanding any other way. Insight
gleaned forms the bedrock of all our communications, from TV to on-pack."
So....
The full technology from insight to
implementation is outlined and exposed in full with illustrative case studies
in our book "The Breakthrough Zone" published
by John Wiley and Sons 2003.
Reviews of the book:-
Research, January 2004
"Worth buying? Yes. Its subject matter is unusual...almost every page contains
something of value.."
The Marketer, May 2004
"...main problem with any innovation is making it a reality. In the area
of implementation this book really excels."
Long Range Planning, 2005
"Shows how to create breakthroughs for people who work in large organisations
especially those committed to preserving the status quo."
The Chartered Institute of Marketing, 2004
"The most detailed book on NPD I have ever read." |
Our highly regarded book "Breakthrough
Zone - harnessing consumer creativity for business innovation" was
published in October 2003 by John Wiley and Sons.
It exposes our highly effective philosophy tools
and techniques for Brand Development at both the micro and macro
levels explaining extensively through case studies how our principles
work.
Click on the book cover to buy from Amazon. |
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