THE MAGIC OF SMART PSYCHOLOGY AT THE HEART OF BRAND AND NPD

We have been masters of cocreation for 16 years. It is as much art as science. It's a bit like this fractal in the video below, a simple geometry, a process involving all the necessary elements which when facilitated thoroughly never fails to deliver magnificent forms, each genuinely original. Repeated again and again it creates an overwhelming profusion of complex patterns. It is the process inherent in the formation of snowflakes, leaves, clouds, continents, consumer behaviour, brands and complex cultures. It is simple complexity. It is the mathematics of creation itself.

But in reality things never appear that simple when you are part of the emerging form. Just as fish cannot see the water in which they swim, being on the inside of the constantly emerging brand can seem overwhelmingly complex.

At QuantumSteps we use well proven multi-disciplinary psychological, psychosocial, cognitive, behavioural, discursive and psychodynamic models to inform what change is needed and how that change occurs. We co-create - we wrote the book on it. We include everyone with something to say - inside and outside the organisation. We handle the complexities of analysis without excluding the contributions of each and every stakeholder. By doing so we deliver deep commercial, implementable and human insights that have the longevity and power to make brands better. We are unique in our powerful approach to Corporate Brand Growth, Innovation and Development.

Our approach works because our approach is simplicity itself. Start with a trip from simplicity to complexity that QuantumSteps has prepared through the fractal below - then contact us and we will be pleased to come and talk to you about what we do and how we do it. We promise it will be an hour well spent.

Founded in 1996 QuantumSteps' unique 'whole business' approach to the delivery of superior research, insight and total Brand Development has proven itself in the global market place. In the past 15 years our cutting edge technology has provided solutions across a vast variety of markets and categories:

Our highly regarded book "Breakthrough Zone - harnessing consumer creativity for business innovation" was published in October 2003 by John Wiley and Sons. It exposes our highly effective philosophy tools and techniques for Brand Development at both the micro and macro levels explaining extensively through case studies how our principles work. Click on the book cover to buy from Amazon.

In November 2003 we won the coveted Market Research Society David Winton Award from the MRS for our paper on Theory and Practice in the Large Group. In 2006 we began lecturing in Business Leadership at the Warwick University Business School with RDI, and provided a lauded new course to train and immerse Marketers and Researchers in effective breakthrough Consumer Contact and Insight Skills first [piloted with Unilever in 2000/1 and subsequently at GlaxoSmithKline in 2006/7.